How motivational orientation influences the evaluation and choice of hedonic and pragmatic interactive products: The role of regulatory focus
| Year of publication: |
2008
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|---|---|
| Authors: | Hassenzahl, Marc ; Schöbel, Markus ; Trautmann, Tibor |
| Published in: |
Interacting with computers : the interdisciplinary journal of human-computer interaction. - Amsterdam [u.a.] : Elsevier, ISSN 0953-5438, ZDB-ID 10125607. - Vol. 20.2008, 4, p. 473-480
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