How Much Are Customers Willing to Pay? In B2B markets, value is the more important question.
| Year of publication: |
2002
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|---|---|
| Authors: | Smith, Gerald E. ; Nagle, Thomas T. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 14.2002, 4, p. 20-25
|