How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Year of publication: |
2010
|
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Authors: | Yu, Jay Hyunjae ; King, Karen Whitehill ; Yoon, Hye Jun |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 3, p. 331-359
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Subject: | Gesundheitsvorsorge | Preventive care | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Kulturelle Identität | Cultural identity | USA | United States | Großbritannien | United Kingdom | Südkorea | South Korea |
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