How much customer collaboration is too much? : implications for user entrepreneurship and product performance
Saurabh Srivastava, Pramod Iyer, Arezoo Davari, Wallace A. Williams Jr., Perry L. Parke
| Year of publication: |
2024
|
|---|---|
| Authors: | Srivastava, Saurabh ; Iyer, Pramod ; Davari, Arezoo ; Williams Jr., Wallace A. ; Parke, Perry L. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 5, p. 919-932
|
| Subject: | Value co-creation | Customer collaboration efforts | Firm collaboration efforts | User entrepreneur | User entrepreneurship | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Entrepreneurship | Entrepreneurship approach | Produktentwicklung | New product development | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2022-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080872