How much have we learned about consumer research? : a meta-meta-analysis
Year of publication: |
2024
|
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Authors: | Eisend, Martin ; Pol, Gratiana ; Niewiadomska, Dominika ; Riley, Joseph ; Wedgeworth, Rick |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 1, p. 180-190
|
Subject: | cientific knowledge | knowledge development | meta-analysis | meta-meta-analysis | effect size | consumer research | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Meta-Analyse | Meta-analysis | Wissen | Knowledge | Wissensmanagement | Knowledge management |
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