How Much is Too Much? The Effect of Offline Call Intensity on Online Purchase of Digital Services
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Xingyue Luna ; Yao, Yuliang |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 29.2019, 3 (12.11.), p. 509-525
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13124 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012192656