How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Shintaro Okazaki; András Bauer; Rafal Ohme; Radoslav Škapa
| Year of publication: |
2010
|
|---|---|
| Authors: | Okazaki, Shintaro ; Bauer, András ; Ohme, Rafal ; Škapa, Radoslav |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 37-46
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Grounded Theory | Grounded theory | Polen | Poland | Ungarn | Hungary | Tschechien | Czech Republic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985034