How now, mad cow? Consumer confidence and source credibility during the 1996 BSE scare
| Year of publication: |
1999
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|---|---|
| Authors: | Smith, Andrew P. ; Young, James A. ; Gibson, Jan |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 33.1999, 11-12, p. 1107-1122
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