How to obtain the Voice of the Customer : experiences with the introduction of an integrated customer retention system in the MAN Commercial Vehicles Group
Sandra Reich
| Year of publication: |
2008
|
|---|---|
| Authors: | Reich, Sandra ; Pirner, Peter |
| Published in: |
From customer retention to a holistic stakeholder management system : living a vision. - Berlin : Springer, ISBN 978-3-540-77429-7. - 2008, p. 99-115
|
| Subject: | Maschinenfabrik Augsburg-Nürnberg | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Index | Index number | Nutzfahrzeugindustrie | Commercial vehicle industry | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003641805