How offline retailers adopt O2O : neighboring star shops and their proximity effect
Min Ho Ryu, Eunhye Kim, Sang Yup Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Ryu, Min Ho ; Kim, Eunhye ; Lee, Sang Yup |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 46.2022, 3, p. 1-8
|
| Subject: | O2O adoption | Naver shop window | Neighboring star shop | Proximity | Cox proportional hazard model | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2021.102278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013204562