How offshore outsourcing is perceived : why do some consumers feel more threatened?
Srinivas Durvasula; Steven Lysonski
| Year of publication: |
2009
|
|---|---|
| Authors: | Durvasula, Srinivas ; Lysonski, Steven |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 1, p. 17-33
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Auslandsverlagerung | Offshoring | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890673