How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?
| Year of publication: |
2009
|
|---|---|
| Authors: | Durvasula, Srinivas ; Lysonski, Steven |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 21.2009, 1, p. 17-34
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