How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Yongrui Duan, Tonghui Liu, Zhixin Mao
| Year of publication: |
2022
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|---|---|
| Authors: | Duan, Yongrui ; Liu, Tonghui ; Mao, Zhixin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-15
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| Subject: | 3SLS | Online retail | Online reviews | Price-reduction coupons | Pricing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169584