How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Ángel Herrero and Héctor San Martín (Department of Business Administration, Universit of Cantabria, Santander, Spain) and José M. Hernández (Department of Marketing and Tourism, University of Extremadura, Cáceres, Spain)
| Year of publication: |
2015
|
|---|---|
| Authors: | Herrero, Ángel ; San Martín, Héctor ; Hernández, José M. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 7, p. 1573-1597
|
| Subject: | Value | Credibility | e-WOM | Similarity | Web 2.0 | Behavior | Website | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Online-Recherche | Online search | Glaubwürdigkeit | Informationsverhalten | Information behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2014-0255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011476110