How online shopping experiences shape consumer webrooming behavior
Djonata Schiessl, Jose Korelo and Helison Bertoli Alves Dias
| Year of publication: |
2023
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|---|---|
| Authors: | Schiessl, Djonata ; Korelo, Jose ; Dias, Helison Bertoli Alves |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 1, p. 16-30
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| Subject: | Cross channel | Frustration | Online retail | Webrooming | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2021-0254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532103