How online social ties and product-related risks influence purchase intentions : a Facebook experiment
Jyun-Cheng Wang; Ching-Hui Chang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Jyun-Cheng ; Chang, Ching-Hui |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 5, p. 337-346
|
| Subject: | Social networking sites | Information diagnosticity | The strength | Purchase intention | Product-related risks | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Risiko | Risk | Virales Marketing | Viral marketing | Experiment | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505470