How organisations generate and use customer insight
Emanuel Said; Emma K. Macdonald; Hugh N. Wilson; Javier Marcos
| Year of publication: |
2015
|
|---|---|
| Authors: | Said, Emanuel ; MacDonald, Emma K. ; Wilson, Hugh ; Marcos, Javier |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 1158-1179
|
| Subject: | business to business marketing | customer insight | market-based learning | market research | case study | Marktforschung | Market research | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405223