How organizational flexibility affects new product development in an uncertain environment: Evidence from China

This study builds a conceptual model to describe the relationships between resource flexibility (RF), operational coordination flexibility (OCF), and new product introduction capability (NPIC) in operations management, and to explain the moderating effects of resource availability (RA) on the relationships between both types of flexibility and NPIC. Using sample data from Chinese firms, this study finds an inverse U-shaped relationship between resource flexibility and NPIC, and a positive relationship between coordination flexibility and NPIC. Furthermore, this study finds that resource availability negatively moderates the relationships between both types of flexibility and NPIC