How to overcome the negative images due to a product-harm crisis through CSR activities in a foreign market : evidence from Samsung Galaxy Note 7 in the United States
Woo-Jin Choi, Ho-Jung Yoon, Ji-Yun Kang
| Year of publication: |
2021
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|---|---|
| Authors: | Choi, Woo Jin ; Yoon, Ho-Jung ; Kang, Ji-Yun |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 17.2021, 4, p. 71-79
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| Subject: | Corporate Social Responsibility | Foreign Market | Product-harm Crisis | Samsung | SouthKorea | The U.S. | Corporate social responsibility | USA | United States | Multinationales Unternehmen | Transnational corporation | Krisenmanagement | Crisis management | Internationaler Markteintritt | International market entry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.17.4.202108.71 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198879