How past identity shapes consumer attitudes toward upcycled product advertisements : the mediating role of outcome efficacy
You Li, Shuilong Wu, Yongna Yuan, Ya Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Li, You ; Wu, Shuilong ; Yuan, Yongna ; Wang, Ya |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 185.2024, Art.-No. 114913, p. 1-13
|
| Subject: | Outcome efficacy | Past identity | Temporal framing | Upcycled products | Upcycling process | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015147811