How perceived attributes of livestreaming commerce influence customer engagement : a social support perspective
Fang Qin and Wei Le, Min Zhang and Yujia Deng
| Year of publication: |
2023
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|---|---|
| Authors: | Qin, Fang ; Le, Wei ; Zhang, Min ; Deng, Yujia |
| Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 33.2023, 1, p. 1-22
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| Subject: | Customer engagement | Livestreaming commerce | Perceived authenticity | Perceived proximity | Real-time interaction | Social support | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Kundenintegration | Customer integration | Online-Handel | Online retailing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-01-2022-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014301931