How perceived local iconness of culturally mixed products enhances purchase intention : the mediating role of consumer perceived value
Wanping Zeng and Eunmi Kim
| Year of publication: |
2025
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|---|---|
| Authors: | Zeng, Wanping ; Kim, Eunmi |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 1, p. 42-58
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| Subject: | Consumer perceived value | Culturally mixed products | Culture mixing | Global brand | Local iconness | Signaling theory | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2024-0068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211037