How persuasive messages can influence behavior without awareness
J. Edward Russo ; Anne-Sophie Chaxel
| Year of publication: |
2010
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|---|---|
| Authors: | Russo, J. E. ; Chaxel, Anne-Sophie |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 3, p. 338-342
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| Subject: | Produktinformation | Product information | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658287