How phygital customers' experience transforms the retail banking sector? : Examining customer engagement and patronage intentions
Jitender Kumar, Sudhir Rana and Garima Rani and Vinki Rani
| Year of publication: |
2024
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|---|---|
| Authors: | Kumar, Jitender ; Rana, Sudhir ; Rani, Garima ; Rani, Vinki |
| Published in: |
Competitiveness review : CR. - Bingley : Emerald, ISSN 2051-3143, ZDB-ID 2070009-X. - Vol. 34.2024, 1, p. 92-106
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| Subject: | Customer engagement | Patronage intentions | Phygital customers’ experience | Retail banking | S-O-R framework | Trust | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CR-04-2023-0076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485368