How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Matthew Tingchi Liu; Guicheng Shi; IpKin Anthony Wong; Aaron Hefel; Chen-Yueh Chen
| Year of publication: |
2010
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|---|---|
| Authors: | Liu, Matthew Tingchi ; Shi, Guicheng ; Wong, IpKin Anthony ; Hefel, Aaron ; Chen, Chen-yueh |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 2, p. 169-181
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| Subject: | Marketingmanagement | Marketing management | Sportartikel | Sports equipment | Werbewirkung | Advertising effects | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986198