How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Seunghun Shin, Hyejo Hailey Shin, Jaehee Gim
| Year of publication: |
2023
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|---|---|
| Authors: | Shin, Seunghun ; Shin, Hyejo Hailey ; Gim, Jaehee |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 108.2023, p. 1-12
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| Subject: | Testimonial online review | Review positivity | Local search | Attribution theory | Regulatory focus theory | Website | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103382 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482320