How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Mbaye Fall Diallo and Jose Ribamar Siqueira Jr.
| Year of publication: |
2017
|
|---|---|
| Authors: | Diallo, Mbaye Fall ; Ribamar Siqueira, Jose <Jr.> |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 4, p. 536-558
|
| Subject: | Latin America | Brand experience | Risk perceptions | Store brands | Price-value perceptions | Cultural context | Brasilien | Brazil | Kolumbien | Colombia | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Lateinamerika | Wahrnehmung | Perception | Markenführung | Brand management | Markenartikel | Brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2014-0224 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760569