How price labeling strategy affects consumers' purchase intention? : the role of perceived price difference in price assessment
Wanqi Liang, Deyi Zhou, Muhammad Rizwan and Samir Huseynov
| Year of publication: |
2023
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|---|---|
| Authors: | Liang, Wanqi ; Zhou, Deyi ; Rizwan, Muhammad ; Huseynov, Samir |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 11, p. 2878-2893
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| Subject: | Numerosity effect | Price labeling strategy | Price perception | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Warenkennzeichnung | Product labelling | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2022-0917 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430293