How prices, ad expenditures, and profits are linked
Paul W. Farris and David J. Reibstein
| Year of publication: |
1979
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|---|---|
| Authors: | Farris, Paul W. ; Reibstein, David J. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 57.1979, 6, p. 173-184
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| Subject: | Preisgestaltung | Werbungsbetrieb | Unternehmungsgewinn |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002136564