How Pricing Teams Develop Effective Pricing Strategies for New Products
| Year of publication: |
2018
|
|---|---|
| Authors: | Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine |
| Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 0737-6782, ZDB-ID 2012544-6. - Vol. 36.2018, 1 (08.04.), p. 66-86
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jpim.12444 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012094776