How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market
Clement S.F. Chow, Wing Chi Chow, Weng I. Leong, and Shizhe Zheng
| Year of publication: |
2024
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|---|---|
| Authors: | Chow, Clement S. F. ; Chow, Wing Chi ; Leong, Weng I. ; Zheng, Shizhe |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 4, p. 862-877
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| Subject: | China | Country-of-Origin | Experiment | Factorial design | Hedonic | Hedonism | Quality and price | Utilitarian | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Produktqualität | Product quality | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2022-0808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210484