How product representation shapes virtual experiences and re-patronage intentions : the role of mental imagery processing and experiential value
Suzanne Overmars and Karolien Poels
| Year of publication: |
2015
|
|---|---|
| Authors: | Overmars, Suzanne ; Poels, Karolien |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 3, p. 236-259
|
| Subject: | e-retailing | mental imagery | virtual product experience | experiential value | fast fashion | Generation Y | Konsumentenverhalten | Consumer behaviour | Experiment | Mode | Fashion | Kognition | Cognition | Virtuelle Realität | Virtual reality |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376915