How Product Trial Alters The Effects of Model Attractiveness
| Year of publication: |
2009
|
|---|---|
| Authors: | Micu, Camelia ; Coulter, Robin ; Price, Linda |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 38.2009, 2, p. 69-82
|