How Product Trial Alters The Effects of Model Attractiveness
| Year of publication: |
2009
|
|---|---|
| Authors: | Micu, Camelia ; Coulter, Robin ; Price, Linda |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 38.2009, 2 (1.7.), p. 69-83
|