How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Michael F. Walsh; Karen Page Winterich; Vikas Mittal
| Year of publication: |
2011
|
|---|---|
| Authors: | Walsh, Michael F. ; Winterich, Karen Page ; Mittal, Vikas |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 6, p. 438-447
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Produktgestaltung | Product design | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407562