How real is real enough? : unveiling the diverse power of generative AI-enabled virtual influencers and the dynamics of human responses
Tippayanet Sorosrungruang, Nisreen Ameen, Chris Hackley
| Year of publication: |
2024
|
|---|---|
| Authors: | Tippayanet Sorosrungruang ; Ameen, Nisreen ; Hackley, Chris |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 12, p. 3124-3143
|
| Subject: | artificial intelligence | generative AI | influencer marketing | metaverse | social media | virtual influencer | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Influencer | Marketing | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133970