How real-time interaction and sentiment influence online sales? : understanding the role of live streaming danmaku
Yihan Zhang, Kai Li, Chen Qian, Xiaotong Li, Qinjian Yuan
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Yihan ; Li, Kai ; Qian, Chen ; Li, Xiaotong ; Yuan, Qinjian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103793, p. 1-13
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| Subject: | BERT model | Live streaming danmaku | Sentiment analysis | Social commerce | SOR model | User-user interaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Emotion | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103793 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095239