How reference pricing for pharmaceuticals can increase generic share of market : the Slovenian experience
Year of publication: |
2007
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Authors: | Podnar, Klement ; Molj, Bojan ; Golob, Urša |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 26.2007, 1, p. 89-101
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Subject: | Arzneimittelmarkt | Pharmaceutical market | Arzneimittel | Pharmaceuticals | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Generika | Generic drugs | Slowenien | Slovenia | 2003-2004 |
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