How regulatory focus-mode fit impacts variety-seeking
Year of publication: |
2023
|
---|---|
Authors: | Thuy Pham ; Mathmann, Frank ; Jin, Hyun Seung ; Higgins, E. Tory |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 1, p. 77-96
|
Subject: | attitude certainty | choice engagement | regulatory fit | regulatory focus | regulatory mode | variety-seeking | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour |
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