How rejected recommendations shape recommenders' future product intentions
Matthew J. Hall, Jamie D. Hyodo, Kirk Kristofferson
| Year of publication: |
2025
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|---|---|
| Authors: | Hall, Matthew J. ; Hyodo, Jamie D. ; Kristofferson, Kirk |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 35.2025, 1, p. 42-60
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| Subject: | product differentiation | psychological closeness | recommendations | rejected recommendation | self-perceived expertise | social influence | social proof | word of mouth | Virales Marketing | Viral marketing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Produktdifferenzierung | Product differentiation | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358336