How retailers change ordering strategies when suppliers go direct
Michiel Van Crombrugge, Els Breugelmans, Femke Gryseels, and Kathleen Cleeren
| Year of publication: |
2025
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|---|---|
| Authors: | Crombrugge, Michiel van ; Breugelmans, Els ; Gryseels, Femke ; Cleeren, Kathleen |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 2, p. 141-162
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| Subject: | direct channel introduction | dual distribution | ordering strategy | B2B relationships | retailer characteristics | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241266576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374208