How Rich-Media Video Technology Boosts Branding Goals: Different Online Advertising Formats Drive Different Brand-Performance Metrics
| Year of publication: |
2009
|
|---|---|
| Authors: | Spalding, Leah ; Cole, Sally ; Fayer, Amy |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 3, p. 285-292
|