How Royal Caribbean navigates stormy seas : a customer value analysis
Art Weinstein, Autumn Bishard, Rebecca Flack, Kaeleigh Sturgeon
| Year of publication: |
2022
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|---|---|
| Authors: | Weinstein, Art ; Bishard, Autumn ; Flack, Rebecca ; Sturgeon, Kaeleigh |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 1, p. 71-83
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| Subject: | Cruise lines | customer-centricity | customer experience | customer service | customer value | Royal Caribbean | service-quality-image-price (SQIP) framework | value creation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Karibischer Raum | Caribbean countries | Betriebliche Wertschöpfung | Value creation | Kundenservice | Customer service | Kreuzfahrt | Cruise |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643221085761 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581000