How salespeople facilitate buyers' resource availability to enhance seller outcomes
Annie Liqin Zhang; Roger Baxter; Mark S. Glynn
| Year of publication: |
2013
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|---|---|
| Authors: | Zhang, Annie Liqin ; Baxter, Roger ; Glynn, Mark S. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 7, p. 1121-1130
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| Subject: | Interaction | Relationship performance | Resource availability | Salesperson activities | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010223452