How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Year of publication: |
April 2017
|
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Authors: | Shannahan, Rachelle J. ; Bush, Alan J. ; Shannahan, Kirby L. J. ; Moncrief, William C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 62.2017, p. 36-50
|
Subject: | B2B | Customer prosocial behavior | Customer organizational citizenship behavior | Sales performance | Personal selling | Verkaufspersonal | Salespeople | Arbeitsverhalten | Work behaviour | Soziales Verhalten | Social behaviour | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Arbeitsleistung | Job performance |
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