How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Yoon Jung Jang and Eojina Kim
| Year of publication: |
2024
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| Authors: | Jang, Yoon Jung ; Kim, Eojina |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 3, p. 516-532
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| Subject: | brand commitment | customer engagement | social rewards | sustainable behavioral changes | sustainable restaurants | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Social Web | Social web | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221140019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633600