How semantic Web technologies can support the mediation between supply and demand in the ICT market : the case of Customer Relationship Management
Anna Goy; Diego Magro
| Year of publication: |
2012
|
|---|---|
| Authors: | Goy, Anna ; Magro, Diego |
| Published in: |
Handbook of research on e-business standards and protocols ; Vol. 1. - Hershey, Pa. : Business Science Reference. - 2012, p. 185-209
|
| Subject: | KMU | SME | Softwareindustrie | Software industry | Beziehungsmarketing | Relationship marketing | Anwendungssoftware | Application software | Digitale Dienste | Web-based service | Semantisches Web | Semantic web |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526180