How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Tong Bao (College of Management, Long Island University-Post, Brookville, NY, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Bao, Tong |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 4, p. 267-285
|
| Subject: | electronic word-of-mouth | eWOM | online user reviews | transactional communication model | Amazon customer reviews | marketing communications | social media | simultaneous equations model | Virales Marketing | Viral marketing | Social Web | Social web | Kommunikation | Communication | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497455