How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Oriol Iglesias, Stefan Markovic, Josep Rialp
| Year of publication: |
March 2019
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| Authors: | Iglesias, Oriol ; Markovic, Stefan ; Rialp Criado, Josep |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 343-354
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| Subject: | Sensory brand experience | Banking industry | Brand equity | Employee empathy | Customer affective commitment | Customer satisfaction | Kundenzufriedenheit | Emotion | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bank | Mitarbeiterbindung | Employee retention | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.05.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981068