How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Kuo-Chien Chang, Yi-Sung Cheng
| Year of publication: |
2023
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|---|---|
| Authors: | Chang, Kuo-Chien ; Cheng, Yi-Sung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 115.2023, p. 1-16
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| Subject: | Behavioral intentions | Cartoon-themed restaurant | Innovative image | Perceived food healthiness | Sensory brand experience | Sensory perceptions | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Gastronomie | Restaurant industry | Markenimage | Brand image | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2023.103604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014487569